Prahlad Kakkar (born 24 March 1950 in Mumbai) is an Indian ad film director, best known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar.

[1][2][3][4] In 1995 he set up 'Lacadives', a scuba-diving school, alongside his wife, Mitali Kakkar at Kadmat Island, in collaboration with the Govt.

[1][2] Prahlad Kakkar joined advertising in 1971, as an Accounts Executive at ASP (Delhi), and after a year, he was transferred to the company's Bombay office.

[9] Prahlad Kakkar is the co-founder of ReefWatch Marine Conservation,[10] set up in 1994, which aims at creating marine-life awareness.

Prahlad Kakkar supports and plays an important role as the Chief Advisor and trustee of Natura Outdoor Education Trust.

In 1999, Kakkar was one of the few Indian directors to direct international commercials for clients like Unilever and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.

Lacadives is part of the Underwater Federation of India and has established the Indian Scuba Diving Association to ensure adherence to safety norms in this industry.

To further complement its activities Lacadives has set up an NGO called Reefwatch, whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment.

Lacadives is also the first Dive Centre to have its own Live Aboard, Sea Urchin, a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew.

"Sarson da Saaga", Bombay's first "Slow food, Punjabi- home-style cooking" opened at IMAX in March 2002.