The building is located on the corner of Chapel Street and Commercial Road in the well-known retail precinct of Prahran, a suburb in the city of Melbourne, Victoria, Australia.

[1][2] The 1915 seven-storey building is notable for its Edwardian baroque architecture, parapets and dual domes.

[1][3] The National Trust of Australia (Victoria) has listed the building as being of regional architectural, historical and social importance.

Moore retained the old name but expanded the business and built the current large building in 1915; designed by Sydney Smith & Ogg, only the north half was completed.

[9] In 2006 the shopping centre was purchased by Precision Group, from Lang Walker for $34.5 million.