Nesamani constantly yells at Krishnamoorthy and his friends for their poor workmanship and for unwittingly landing him in mishaps which run him the risk of losing the contract.

Vadivelu, known for his career as a comedic film actor, is a celebrity in the Indian state of Tamil Nadu and has been the subject of several memes among Tamil-speaking internet users.

[3] Trending of the hashtag started on 27 May 2019 from a page on Facebook called Civil Engineering Learners,[4] where a user posted a photo of a hammer and asked its followers "what is the name of this tool in your country?".

One user replied with the comment "Suthiyal", the Tamil word for hammer, and recalled the scene from Friends adding without providing context that "contractor Nesamani's head was broken... with it".

The images were coupled with fictitious screenshots of Twitter posts from world leaders and organizations expressing concerns and condolences for Nesamani.

The latter was used in online commentaries and discussions pertaining to the 2019 Indian general election, in which Narendra Modi was re-elected for a second term as the Prime Minister of India.

[18] Some Twitter users taking part in the Pray for Nesamani trend added the prefix Contractor to their display names and encouraged others to do so.