They describe the inception of the term in the 1950s and show that with time, increasingly more information was considered relevant for marketing purposes.
In precision marketing, segments could be defined as narrowly as follows: full-time MBA students, married with young children, planning their next vacation.
Learmer and Simmons (Learmer & Simmons, 2007) determine that American consumers are overwhelmed by an avalanche of over 3000 marketing messages daily[7] Marketing messages increasingly penetrate the private domain both in print (direct mail and telemarketing) and in digital (emails and mobile phone).
As a result, customers are becoming less receptive to unsolicited marketing communication, specifically if it is irrelevant or impersonal.
[10] The German Healthcare Agency Wefra life executes their communication strategies based on this approach.