It is written by Amna Mufti, directed by Mohammed Ehteshamuddin and produced by Momina Duraid under her production company.

Ilyas runs a dress shop and avoids street fights and corporate politics, however Shagufta views him as weak and dreams of marrying a striking and courageous man who can stand up for himself and his family.

Preet Na Kariyo Koi on SoundCloud After rejecting from various television networks, the script then came across Ehteshamuddin who decided to work on it with Duraid.

[4] Preet Na Kariyo Koi received positive reviews with praise towards the Ehteshamuddin's direction, cinematography, Mufti's script and performances of the actors, especially of Hira Mani's performance who received critical praise for portraying an emotionally intense and strong-headed woman.

[5][6][7] In an article, Express Tribune praised the women portrayal in the series stating, "With dramas like Udaari and Preet Na Kariyo Koi promising the return of challenging and unique female roles,..."[8] The Friday Times also praised the strong and nuanced depiction of the female protagonist.