Love) is a 2016 Indian Telugu-language coming-of-age romantic drama film co-written and directed by Chandoo Mondeti.
The film was released on 7 October 2016, coinciding with the Dasara festival weekend and received generally positive response from critics as well as audience.
After a desperate attempt to write a love letter, Vikram is unable to give it to Suma due to her strict militarian father (Prudhviraj).
In the second phase of his life, circa 2005, Vicky is a thug student in college, who goes around making trouble with his friends, Vasu (Praveen) and Siva (Chaitanya Krishna).
After getting suspended for 2 months after beating their rival group led by Arjun (Noel Sean), they re-enter the college only to start ragging on the very first day.
coach (Brahmaji) fails attempting to help lecturer Kantha Rao (Narra Srinu) to fulfil his love for Sithara.
Initially taking it as rude, Vikram forgives her and begins to spend time with her, eventually falling in love with her.
After ignoring her for days, he finally gives her a chance to speak, and she reveals the marriage was cancelled after her fiancé, Ravi substance abused her.
In a post-credits scene, it is shown that the reason for Vicky's restaurant's name being S-Star is that an astrologer had predicted his future wife would have a name starting from S. Vicky recalls his life in the last 16 years, recalling that each of the girls he loved had a name starting from S. Cameo appearances After the success of the Malayalam film Premam, PDV Prasad of Sithara Entertainments,[5] bagged the remake rights for the titled under the same name.
[16] Aditya Music unveiled the complete soundtrack album on 7 September 2016, at an audio-release promotional event held at Hyderabad.
The album received positive response from music critics, as well as listeners and the songs topped the radio charts upon release.
[18] Writing for The Times of India, Neetishta Nyayapati gave three-and-a-half out of five stars, and stated "The album is mature and will come as a breath of fresh air.
"[19] Behindwoods gave 3.25 out of 5 and stated "Premam is an interesting album which stays true to the original and at the same time explores the better nuances of music.
"[20] Indiaglitz too gave the same rating and stated "Premam' is a melodious and lyrically rich album with seasoned singing.
[22] Moviecrow rated three out of five stars, and praised the director stating "Chandoo Mondeti plays safe by retaining lovable Rajesh Murugesan tracks as in the original, though Telugu version misses the playful Aluva Puzha and angsty Kalippu", whereas criticising Gopi Sundar's work as his new tracks did not add value to the album.
[24] On 3 June 2016, the makers of Premam announced the release of the film scheduling on the Independence Day weekend, which falls on 12 August 2016.
[38] Fans trolled Shruti and Chaitanya at the film's pre-release event held on 20 September 2016, in Hyderabad,[39] with many tagging her and also his performances as "overacting" and claimed that she and he failed to perfectly reprise Pallavi and Nivin's role from the original.
[41] The Indian Express gave 3 out of 5 stars stating "Despite cameos by Venkatesh and Nagarjuna, this Naga Chaitanya and Shruti Haasan film fails to match up to Premam's Malayalam version".
[43] Behindwoods gave 2.75 out of 5 and then stated "You might not find a poetic visual narration or massy goosebumps moments in this version but if you want to witness a simple feel good romantic film again, Premam is not a bad option after all.
On the flipside, there are a few dull moments in second half due to a few forced comedy elements (Sathya teaching dancing etc).
[45] 123telugu gave a score of 3.25/5 and said "If you stop drawing comparisons from the original and go with an open mind, Premam is one romantic entertainer which will keep you hooked throughout and makes up for a good watch this festival season".