[2]: 18 It was sponsored by the organization Music Gospel Outreach (MGO) and shared a similar youth-focus with MGO and the soon arriving Jesus movement and the popularity of Jesus music, which boosted evangelical youth culture in the United Kingdom.
[3]: 90–91 Reaching a circulation of 31,500 in 1980, Buzz became the best-selling Christian news publication in the United Kingdom.
[2]: 19 The name was subsequently changed to Alpha as the youth-focused publishing enterprise reoriented towards an adult audience.
[3]: 199 Acquired by Trinity Square in 1996, Alpha was rebranded Christianity.
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