[8] In June 2005, Marlow Foods,[9] makers of Quorn, was purchased and this was followed in October by the acquisition of Cauldron, consolidating the two leading brands in the meat-free category.

Immediately after the sale, The Sirhowy Group confirmed it had acquired a 2% stake in Premier Foods, supporting the company's strategy to make debt reduction a priority.

[16] In 2008 the company re-launched the Hovis brand by commissioning Go On Lad, a retrospective advertisement which was voted "Advert of the Decade" by the British public in December 2009.

[17] In 2009, Premier Foods sold its frozen bakery business, including Le Pain Croustillant and Sofrapain, to Nutrixo.

[18] In February 2011, Premier Foods sold its Crosse & Blackwell, Fray Bentos and Smedley's businesses to Princes for £182 million.

Premier Foods said the deal was part of a strategy to reduce its debt, which built up following an acquisition spree that included Hovis-owner RHM and Campbell's Soup in the UK and Ireland.

[22] Premier Foods reached agreements with Mizkan to sell its Haywards pickle, Sarson's and Dufrais vinegar in June,[23] followed by Branston in October that year.

[24] In August, the company sold its sweet spreads and jellies division, including Hartley's jam, Sun-Pat peanut butter and Robertson's, to Hain Celestial Group.

Premier Foods sold a controlling 51% stake in the joint venture to The Gores Group, which saw Hovis become a private company.

[28] In November 2015 the group announced a new partnership with celebrity baker Paul Hollywood to produce a range of bread, savoury and sweet mixes, designed to make artisanal baking accessible to consumers.