Premiere Travel commenced trading in 2003 with a pair of ex Nottingham City Transport Leyland Nationals working school contracts.

The company expanded in to the coach hire, day excursion and holiday business, as well as picking up council tenders to operate stage carriage services.

These were built up to Bingham, Hucknall, Long Eaton amongst other places, competing in the main with the established operator, Trentbarton.

Veolia Transport sold the bus and private hire coach operations of Dunn-Line, its Nottingham based subsidiary, to Premiere Travel from January 2011, along with between thirty and forty vehicles.

[3][4] Local operators Trentbarton and Nottingham City Transport announced that they would be putting in place special measures to ensure Premiere customers could continue to use their tickets and the relevant Trentbarton and Nottingham City Transport services.