The Premio Cuervo Tradicional (English: Cuervo Traditional Award) is a lifetime achievement or career recognition award presented at the Morelia International Film Festival by its sponsors, José Cuervo, to recognize a Mexican cinema personality.
The prize includes a statuette called El Ojo, by Javier Marín,[1][2][3] and a monetary award of 120,000[4][5] or 130,000[6][7] pesos to be put towards a future project; this is said to affirm support for Mexican filmmaking excellence and allow those in cinema to continue creating.
[6][7] In 2009, recipient Carlos Cuarón put the funds towards creating the short film The Second Bakery Attack.
[8] First awarded in 2005, the Premio Cuervo Tradicional has been given to one individual each year since.
Accepting it, Suárez said that she hoped more actresses and female filmmakers would be recognized in the future of the award.