Preparing for Emergencies

The campaign began on 26 July 2004 in the wake of several major disasters, such as the 11 March 2004 Madrid train bombings, SARS, and the 2001 UK foot and mouth crisis.

The campaign was in the form of a 22-page booklet which covered topics such as transport accidents, health, foot and mouth disease, terrorism, and fire safety.

– comparing it to Protect and Survive, a 1980s series of public information films and a booklet that instructed people on how to remain safe from nuclear war.

[2] However, after a link to the official website was added, the Home Office conceded the issue, and allowed the site to remain online.

[4] Following the original distribution, no more booklets have been produced, although the website was updated with advice on possible bird flu epidemics and the 7 July 2005 London bombings.