Starting in February 2004 with Futari wa Pretty Cure, the franchise has seen many anime series, spanning nearly 1000 episodes to date, as well as spawning movies, manga, toys, and video games.

Its most recent iteration, You and Idol Pretty Cure, began airing in February 2025 as part of TV Asahi's Sunday morning children's television block.

Each series focuses on a group of teenage girls who are granted special items that allow them to transform into legendary warriors known as the Pretty Cure.

With the assistance of creatures known as fairies, the Pretty Cure use their magical powers and enhanced strength to fight against evil forces who create monsters to bring misery to the Earth.

Each series has received a manga adaptation illustrated by Futago Kamikita, which is published in Kodansha's Nakayoshi shoujo magazine alongside the anime.

[21] The combination of transmedia text products, including anime series, films, live performances, theme stores, and toys, has been analyzed as a "system of consumption, knowledge and action [that] creates a lifestyle-text, a set of fictional media works that are synonymous with the lifestyle practices they promote.