Price Rite is a chain of supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island.

Based in Keasbey, New Jersey, Price Rite is owned by New Jersey–based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets, Dearborn Market, and The Fresh Grocer.

Similar to other limited-assortment chains, including Aldi and Save-A-Lot, Price Rite offers drastically fewer stock-keeping units (SKUs) than its sibling ShopRite stores, which are conventional supermarkets.

Price Rite stores operate on the same principles as their competition; however, they are a bit bigger (averaging 35,000 sq ft (3,300 m2)) and concentrate on offering a larger “fresh food” selection.

Due to the generic nature of the name "Price Rite", and the unfamiliarity with the brand outside the Northeast, Wakefern has also begun distributing Price Rite-branded merchandise, such as health-and-beauty, paper products, foodstuffs, and dairy products to other retail outlets, such as dollar stores, mom-and-pop pharmacies, and corner stores, along with other supermarkets such as Gristedes Operating Corp., which owns Gristedes Supermarkets in New York City.

As those chains were opening locations in the New York and Philadelphia metropolitan areas which are the main footprint of ShopRite, Wakefern decided to follow suit with the Price Rite nameplate.

Price Rite Mini-Clubs were opened in buildings that had previously housed ailing or outdated ShopRite stores and had been simply retrofitted with warehouse-type shelving.

Price Rite stores which opened in the 1990s or early 2000s lack the service departments found in conventional modern supermarkets, such as Deli, Bakery, Meat, and Seafood.

As a result, under-performing ShopRite supermarkets in places such as York, Pennsylvania, and Wethersfield, Connecticut, have been converted to very successful Price Rite stores.