Principle Group is an international brand implementation company headquartered in Huddersfield, UK, with offices in the USA, Mexico, Germany, France, Italy, Brazil, China, Japan, Russia, South Africa, Australia and India.

Initially, the company offered a management service for the implementation of signage change to commercial buildings.

Principle expanded its service offerings and the company was transformed from signage middleman into a global implementer of brand and corporate identity,[1][2] Its expansion has seen it open further UK offices in Northamptonshire, Leicestershire and London,[3] along with international operations in Milan, Munich, Paris, Rio de Janeiro, Shanghai, Mumbai, Cape Town, Moscow, Tokyo, Mexico City and Brisbane.

[8] In July 2014, Principle Group announced details of a £3 million plan to expand its presence in Huddersfield by redeveloping an industrial site adjacent to its head office.

[25][26] Principle chairman Richard Butterfield was named as a finalist in EY’s North of England Entrepreneur of the Year Awards 2014,[27] while in March 2015, Victoria Woodings, CEO, was named as Rising Star at the inaugural Barclays Women in Business Awards.