[22] Priority Records achieved success as an independent label by developing a precedent-setting "street-based" formula of underground marketing which bypassed mainstream radio.

[23][citation needed] This approach allowed Priority to sell millions of records without entering into the fiercely competitive major label battles over radio airplay.

Priority's roster featured numerous gold, platinum and multi-platinum artists, including N.W.A, Ice Cube, MC Ren, Eazy-E, Master P, Snoop Dogg, Silkk the Shocker, Jay-Z, Paris, Mack 10, 504 Boyz, Brotha Lynch Hung C-Murder, Mia X, Westside Connection, No Limit and Ice-T.

In 1999, Priority and No Limit Silkk the Shocker's January 1999 release, Made Man, which debuted and peaked at #1 on the U.S.

[21][28] The lone release under Priority's first relaunch was Snoop Dogg's Malice n Wonderland, which was a commercial failure.

This time the focus was on new acts, including G Perico, Snoh Aalegra and Jonn Hart.

Priority also signed Massachusetts rap group Bandits The Label and later went on to distribute DtheFlyest debut project "Dope Boy Diaries" which was executive produced by CruufromtheNorth and featured a hit single with rap superstar Lil Baby titled "Fugazi" (2018).