the one who speaks in pleasing and elegant manner) was a Gujarati magazine founded and edited by Manilal Nabhubhai Dwivedi.

The contemporary social problem of women's education was of great concern to him and he had prepared a detailed scheme to address this but he was not able to implement it in Bhavnagar.

Manilal stated the aim of magazine on the first page of first issue:[2] Priyamvada’s style of saying endearing things will keep all happy.

[2] He converted it into another monthly magazine, Sudarshan, through which he expanded the scope of the articles to all of the topics he considered important, aimed at society at large.

[3] Manilal was of the view that women should have a general knowledge of anatomy as they have to raise their children; therefore, for two years he published a series of articles on the topic written by a doctor.

He used persuasive, but it also used a critical, language in order to attract his readers' attention, especially to issues concerned with women's welfare.