[7] As of 2015, ProVeg Deutschland had 14,000 members,[2] which made it the largest organisation of meatfree living people in the German-speaking world.

According to its own stated objectives, the association strives to "establish in our society a nutritional style and agricultural attitude which are apt for the future, and are vegetarian or vegan, ecologically, ethically and socially responsible and economically viable.

Scientific insights into the positive effects of a vegetarian or vegan lifestyle on the environment, in particular on the global climate and world hunger problematics, should be disseminated and an ecologically and economically sustainable diet should be promoted worldwide.

This association was founded in Leipzig with the goal of significantly reducing meat consumption in Germany, in order to contribute to a global improvement to ecological and health-related problems.

Therefore, at the instigation of Adolf Briest,[citation needed] initially two clubs emerged, the Vegetarier-Union Deutschlands ("Vegetarian Union of Germany"; VUD) on 29 May 1946 in Sontra near Kassel (American occupation zone) and the Deutsche Vegetarier-Union ("German Vegetarian Union"; DVU) in the French occupation zone, which lasted until the 1970s.

This complex name was given the simple predicate Vegetarierbund Deutschland ("Vegetarian League Germany", VEBU), which became its sole name from 2008 onwards.

ProVeg Deutschland primarily finances itself by membership contributions, donations, and income generated from licensing the European Vegetarian Union's V-Label.

[23] Since May 2014, VEBU/ProVeg Deutschland has carried the seal of the Initiative Transparente Zivilgesellschaft, which requires transparency about, for example, staff structure and expenses.

[29][30] Furthermore, ProVeg and the Veggie Times produce and distribute a newspaper that should give interested people and beginners an overview and tips about a plant-based lifestyle.

Celebrities have been guests, among others Attila Hildmann, Barbara Rütting, Marion Kracht, Ariane Sommer and Anne Menden.

[38] At the beginning of February 2016, a staging as part of a campaign caused a stir in the media: in the fictional Swiss restaurant La Table Suisse, pets like cats and dogs were offered for consumption.