[5][1] Its name derives from Latin pro- ('in favour of') and veg, supposedly denoting "the veggie movement, meaning people interested in a plant-based lifestyle".

The European Parliament Committee on Agriculture and Rural Development proposed Amendment 165, prohibiting meat and dairy names for plant-based alternatives (such as 'vegetarian sausage' and 'soy schnitzel'), as these were allegedly 'confusing'[45] in May 2019.

On 8 October 2020, ProVeg co-signed a letter to Members of the European Parliament asking to vote down the proposal, alongside IKEA and Compassion in World Farming.

These proposals are in direct contradiction of the EU's stated objectives in the European Green Deal and Farm to Fork strategy to create healthier and more sustainable food systems.

However, on the same day the European Parliament did pass on Amendment 171 to future sittings, a restriction on plant-based dairy alternative names, which would have outlawed food labels including 'yogurt-style', 'cheese-alternative', 'almond milk' and 'vegan cheese'.

Since then, ProVeg has taken steps towards improving its culture, adding more diversity and anti-discrimination trainings and education, and a third member to their executive team, Jasmijn de Boo.