[1][2] Following the commission's rejection of the bid, the technology platform was put up for sale, and the broadcasters then moved on to Project Canvas and YouView, and later to BritBox.
As noted below, the plan to link to content on BBC iPlayer means that it would have provided a single broadband VOD service for the key three broadcasters in the UK.
[8] On 30 June 2008, the UK's Office of Fair Trading referred the proposal to the Competition Commission with concerns that "there was a danger that the platform could be too powerful".
It sold a majority stake to US investment firm Criterion Capital Partners in July 2011, but this was insufficient to save the service, which closed from lack of funding and content in October 2011.
In July 2019 the BBC and ITV announced plans for their joint-venture streaming service BritBox (then only available in the United States and Canada) to be launched in the last quarter of 2019 in the UK.