When Realtime Worlds closed in September 2010, Project MyWorld was sold to Kimble Operations (formerly known as Newincco 1027) for less than £3 million.
[1] The head of interactive media at Revolver PR believed that it could have been worth "hundreds of millions of pounds.
In May 2011, Kimble Operations (now renamed once again, to eeGeo) announce that Project MyWorld will be shown in upcoming weeks.
[3] It has been renamed as Mapply, and then again as Recce (slang term for reconnaissance) after a dispute with a French company named 'Mappy'.
[5] Eegeo's own website[6] lists Hassan Sadiq as its current (December 2015) chairman, along with Ian Hetherington as CEO.