The first season of Project Runway Philippines premiered on July 30, 2008 on cable through ETC Entertainment Central and on free TV through SBN 21.
[3] Filipino top model and lifestyle feature writer Apples Aberin-Sahdwani and fashion designer Rajo Laurel complete the judging panel.
[4] The winner received P500,000 (roughly US$11,000) in cash, a start-up business package, an editorial spread in Mega magazine, and an opportunity to show their collection in Philippine Fashion Week.
[1] Casting call was also held on March 10, 2008 in Crown Regency Hotel and Towers in Cebu City for fashion designers in Visayas and Mindanao island groups.
[5] The 14 finalists of Project Runway Philippines, which consists of a mix of established and new designers, were introduced in a press conference held in Greenbelt 5 Gallery in Makati.
Original Airdate: July 30, 2008 The 14 designers gathered in Manila's Liwasang Bonifacio and were greeted by host Teresa Herrera and their mentor Jojie Lloren.
Original Airdate: August 13, 2008 Lloren introduced the remaining designers to Carla Sibal (editor in chief of Mega magazine) and Sarah Meier (model and former VJ of MTV Southeast Asia).
Original Airdate: August 20, 2008 The remaining designers were brought to TRIbeca Private Residence, a resort in Muntinlupa, for a whole day of rest.
Original Airdate: September 3, 2008 The remaining designers were introduced to their models who were wearing wedding dresses picked out of thrift stores.
Original Airdate: September 10, 2008 The eight designers were brought to Beverly Hills 6750, a high-end aesthetic center in Makati, and were given its signature facial treatment worth P14,000 (roughly US$300).
Original Airdate: September 24, 2008 The remaining six designers were brought to a branch of Cinderella, a department store that recently celebrated its 60th anniversary.
After sketching their designs and shopping for materials, the designers were then brought to the residence of Imelda Marcos, who narrated about the evolution of the terno from a heavy four-piece ensemble inspired during the country's Spanish colonization period to a simple one-piece dress highlighted with a pair of butterfly sleeves, adapting to the aesthetics of Filipinos during the Post-War period.
The designers were given a total of three days to complete their outfit, with Reyes getting an extra hour of work as the winner of the previous episode's challenge.
Original Airdate: November 5, 2008 After Tampus (as winner of the last challenge) chose his model for the Finale, Herrera briefed the remaining three designers that they were going to create a 12-piece collection for Philippine Fashion Week.
He first visited Floresca in Makati, who narrated about his mother's past struggles as a widow who single-handedly raised her family.
Lloren then went to neighboring Parañaque to visit Lagat, who was not able to work with his collection in his hometown of Iligan City due to the ongoing war between government forces and Moro Islamic Liberation Front and instead was staying in a friend's house.
After a night's rest in their new apartments (with Tampus getting the "best room" in the suite as winner of the previous challenge), the finalists were brought to SM City Marikina and met Herrera together with Tonichi Nocom, an in-house designer for SM, who introduced them to their final challenge: to create a men's wear as their 13th outfit.
Original Airdate: November 12, 2008 The finalists, along with their assistant designers, proceeded to The Fabric Warehouse in Quezon City to purchase materials for their 13th outfit.
Floresca, meanwhile, was christened by Laurel as "The Modernist" as the judges lauded the practicality of his designs considering the conservative fashion market in the Philippines.
Herrera then called Lagat as the winner of Project Runway Philippines, who then fell on his knees and shed tears of joy.
Original Airdate: October 15, 2008 All 14 designers gathered in the studio together with Herrera and Lloren as they discussed their experience on the show as well as how it affected them.
Original Airdate: October 22, 2008 This special episode looked back on the beginnings of Project Runway Philippines, from its auditions to the announcement of the final three designers.
He also expressed his hopes that the judges and mentors of the show go soft on their "tough love" approach, stating that the designers are "young and vulnerable.
She described Aberin-Sahdwani and Laurel as "unblinkingly honest," adding that the female judge's "insistence on quality, workmanship and attention to detail" was admirable.
However, the fashion journalist was not favorable of "the oft-times not-so-judicious choice of guest judges, the put-on cattiness of certain contestants, and the lame attempts at colegiala accents.
"[29] At the Final Runway, Ed Biado of Manila Standard Today wrote that "Tampus proved that his penchant for romance can be translated into something more than classic drapes," making him "a very strong contender."
Biado declared Lagat as the clear winner, with a collection that was "architectural and every sewing technique is visibly used and executed flawlessly.