The music video for "Promise" was directed by Anthony Mandler, who previously worked with Rihanna, Jay Z and Kanye West.

[7] The music video for "Promise" was directed by Anthony Mandler who worked previously with Jay-Z, Kanye West and Rihanna.

[8][9] Upon release the video has had a heavy rotation on MTV reaching the top of the most-played list, even with Santos performing in Spanish language, something noted by Ruben Leyva, Sony U.S. Latin president, commenting that Santos has been "able to do what other artists have been able to do-reach a dominant-English-speaking audience-only by singing in Spanish".

[4] The song was performed by Santos and Usher for the first time in the Latin Grammy Awards of 2011 on November 11, 2011 in Las Vegas, and received a standing ovation.

[11][12] The song reached the top of the chart the week of October 29, 2011 replacing Ricardo Arjona's "El Amor".