Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl.

[1] The brand includes men's barber supplies and scented shaving products,[2] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants.

[4] In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year.

[5] The Proraso brand includes five main product lines, four of which are marketed internationally.

The brand also includes a shaving brush and a metallic aftershave vaporizer, among other accessories for professional barbers.