It debuted at the 2010 Geneva Motor Show as a hybrid vehicle.

As of August 2014[update] the concept car had not reached production.

Proton's subsidiary Lotus Cars has shown a plug-in hybrid city concept car based on the EMAS named the Lotus Ethos.

[2][3] The EMAS is built on a heavily revised Toyota iQ platform including suspension and steering but everything else is new.

It sits on 18" wheels with 215/45 tyres with MacPherson strut suspension at the front and rear with torsion beam.