The Proton Wira made its debut in the United Kingdom in November 1993, where it was sold as the 'Proton Persona'.

From August 2000, the Satria and Wira nameplates were extended to the British market, and the Coupé was discontinued when production ended in 2001.

The CM Persona is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback.

It was pitched as a premium version of the existing CM Persona with exclusive kit and luxury equipment.

[8] It is based on an extended Proton Iriz platform and shares the latter's 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona.

[9] The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.

[10] It is the latest model which Proton promoted as having 'affordable safety' as a unique selling point, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.

[citation needed] On 23 April 2019, Proton launched a facelifted version of the Persona alongside the Iriz.

[11] Also featuring an updated design and kit count, the 2022 Proton Persona has also received a revised safety rating.