Sir Pryce Pryce-Jones (16 October 1834 – 11 January 1920) was a Welsh entrepreneur who formed the first mail order business, revolutionising how products were sold.

[3] Pryce-Jones became hugely successful in the United Kingdom where he had over 100,000 customers, which included Florence Nightingale and Queen Victoria.

[2] "Pryce Jones could only dream of the impact his entrepreneurial vision would have on the world when he was selling Welsh flannel to Queen Victoria and Florence Nightingale in the late 1800s.

[2][3] Pryce-Jones was the first to sell by mail order on a large scale, dispatching his goods by parcel post and train.

[3] Mail order was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop.

[3] The further expansion of the railways in the years that followed allowed Pryce Jones to take orders from further afield and his business grew rapidly.

He built up an impressive list of customers – among them Florence Nightingale as well as Queen Victoria, the Princess of Wales and royal households across Europe.