Psycho-Cybernetics

[1] Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz.

[2] The book combines the cognitive behavioral technique of teaching an individual how to regulate self-concept, using theories developed by Prescott Lecky, with the cybernetics of Norbert Wiener and John von Neumann.

This concentration on inner attitudes is essential to his approach, as he believes that a person's outer success can never rise above the one visualized internally.

Maxwell Maltz drew inspiration from Norbert Wiener's book, Cybernetics,[4] which describes both animals and the self-guided missiles he helped develop in WWII as goal-seeking mechanisms.

Maltz also teaches that: The book rapidly attained bestseller status and has remained in print continuously since 1960.