Public Interest Journalism Lab (PIJL; Ukrainian: Лабораторія журналістики суспільного інтересу, romanized: Laboratoriya zhurnalistyky suspil'noho interesu) is an experimental laboratory that brings together journalists, sociologists and researchers from different countries who seek to achieve a constructive discussion on complex social issues.

[1][2][3] It was founded in 2020 by Ukrainian journalists and media managers Nataliya Gumenyuk[4][5] and Angelina Kariakina, as well as social activists and communications specialists Tetiana Peklun and Inna Nelles.

Together with sociologists and analysts, the organization conducts interdisciplinary research to find out what forms of media materials help reduce polarization in society.

[1][2][17] PIJL began its activities by studying the attitudes of Ukrainians towards the COVID-19 pandemic and vaccination and developing recommendations for the media on how to create content on this topic.

[18][19][20] After February 24, 2022, following the widespread Russian invasion of Ukraine, the Lab's team focused its efforts on covering the war and supporting Ukrainian journalists and media.