Public diplomacy of Ukraine

Ukraine's public diplomacy is an instrument of Ukraine's foreign policy aimed at promoting an attractive image of the state abroad through communication at the level of the public of other states.

It includes the use of cultural diplomacy, social media, cooperation with non-governmental organizations and the Ukrainian diaspora, the creation and promotion of a state brand, and more.

In 2013–2015, the “last wave” of the Ukrainian diaspora abroad founded about 50 volunteer movements.

47/2017) The purpose of the Doctrine is to clarify the principles of formation and implementation of state information policy, primarily to counter the destructive information influence of the Russian Federation in the context of its hybrid war.

The concept with the logo was developed by the creative agency "Banda Agency" to establish the brand of Ukraine around the world, attract investment to the country, and improve tourism potential.