[1][2] PubMatic's sell-side,[3] real-time programmatic ad transaction advertising software[4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,[5] while allowing users to opt-out of having their personal information collected on internet searches.
In 2011 the company hired Steve Pantelick as CFO,[8] and in 2012 PubMatic raised $45 million from investors.
[11] By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.
[12] In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent.
[3] In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.