There is a campground located at the south-eastern end of the beach, and a boat ramp at the estuary.

[9] Pukehina Beach is located twenty minutes drive away from Te Puke, the Kiwifruit capital of New Zealand.

To the east-north-east, out to sea, lies Whakaari / White Island, an active volcano and peak of a 1,600m submarine mountain, which is visible during fine weather.

[10] In 2017, Pukekina experienced exponential house price growth, due to demand for holiday homes from New Zealand, Australia, China and the United States.

[13] In 2018, developers applied for planning approval to convert a 165-hectare dairy farm into a sustainable eco-friendly lifestyle village, and a restored wetland for birds like the critically endangered Matuku.

[14] In August 2018, State Highway 2 was blocked at Pukehina by a roaming herd of up to 80 cows.