Pull quote

Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web.

They can add visual interest to text-heavy pages with few images or illustrations.

[1] Placement of a pull quote on a page may be defined in a publication's or website's style guide.

[2] A disadvantage of pull quotes as a design element is that they can disrupt the reading process of readers invested in reading the text sequentially by drawing attention to ghost fragments out of context.

At the other extreme, when pull quotes are used to break up what would otherwise be a formless wall of text, they can serve as visual landmarks to help the reader maintain a sense of sequence and place.

In this example, a pull quote is centered between two columns. The text has been "pulled" from the bottom of the first column.