It takes longer for a push-based supply chain to respond to changes in demand, which can result in overstocking or bottlenecks and delays (the bullwhip effect), unacceptable service levels and product obsolescence.
Inventory levels of individual components are determined by forecasting general demand, but final assembly is in response to a specific customer request.
Harrison summarized when to use each one of the three supply chain strategies: Hopp and Spearman consider some of the most common systems found in industry and the literature and classify them as either push or pull Liberopoulos (2013)[5] also classifies common systems according to different definitions on the distinction between push and pull.
An advertising push strategy refers to a situation when a vendor advertises its product to gain audience awareness, while the pull strategy implies the aims to reach audiences which have shown existing interest in the product or information about it.
[10] The difference between "push" and "pull" marketing can also be identified by the manner in which the company approaches the lead.