His work, particularly the early singles and the "Mundian To Bach Ke" version with Jay-Z, brought Bhangra to a global audience via the BBC; he later continued to produce and remix music.

On Indian Timing, Panjabi MC used vocal samples from "Im Nin'alu", a 1984 song by Israeli singer Ofra Haza.

In "Mundian To Bach Ke", along with the subsequent remix version featuring Jay-Z "Beware of the Boys", the Dj used the bassline from the television series Knight Rider.

The 1998 single "Jatt Ho Giya Sharabee", included later on the 2003 album Beware, was featured on the television show Heroes (episode 2, Don't Look Back, aired on October 2, 2006).

Deejay Ra hosted a TV special covering the event entitled "The Bhangramentary", which aired on the Asian Television Network (ATN).