[4] In December 2007, PureCircle made an initial public offering on the Alternative Investment Market (AIM) of the London Stock Exchange to raise US$50M to fund expansion.
[5] Throughout its history, the company has worked with various regulatory bodies in different countries to obtain approval for the use of stevia-based sweeteners in foods and beverages.
[13] PureCircle operates a vertically integrated supply chain, managing its resources from the plant through harvesting, processing and formulation.
[19] The same year PureCircle launched its North Carolina agronomy program whichhelp farmers productively and profitably utilize acreage that once grew tobacco.
This program broadens and diversifies the company's supply chain by increasing the amount of stevia grown in different areas around the globe and throughout the year.
In addition, the mechanization of farming – and advances from this program – are particularly important in North Carolina to maintain a sustainable economic crop.