PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.
PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
It contains dextrose, natural flavors as well as the stevia extract rebaudioside A.
[3] PureVia is used as a sweetener in SoBe Lifewater which is manufactured by PepsiCo.
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