Pure Cycles, is a bicycle company based in Los Angeles, California[1] that was founded by Michael Fishman, Jordan Schau, Zachary Schau and Austin Stoffers in 2010,[2] as Pure Fix Cycles.

[3][4][5] The company was the first to introduce the glow in the dark bicycle.

[6] On April 20, 2020, Pure Cycles was sold to JBI.bike, a family-owned, Florida based bike and parts distributor with a bicycle division including brands such as Sun Bicycles, and Black-Ops.

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