Puta falta de sacanagem

It originated from a phrase said by Georgia Massa, who was present in an autograph session of the Brazilian rock band Restart.

[1][2] After the information that the event had to be cancelled, the Brazilian newspaper Folha de S.Paulo interviewed some of the angry fans, one of them being Georgia Massa.

[1][2] Massa, who was nervous,[1] got confused and said the cancellation had been a "puta falta de sacanagem" (something like "fucking lack of immorality" in English).

[4] Puta falta de sacanagem is considered one of the reasons for the success of Restart, as well as having boosted its on-line popularity.

[5] The meme was also nominated for the 2010 MTV Video Music Brazil in the category Web Hit of the Year.