It was established by a couple who left their corporate jobs to pursue a passion for the food and beverage industry.

[3] The brand has positioned itself as a leader in Taiwan's breakfast and brunch sector, combining traditional flavours with modern culinary trends.

It has successfully registered trademarks in Taiwan, Japan, South Korea, China, Vietnam, Singapore, and Malaysia, with ongoing applications in the United States and Canada.

According to Q Burger's founder and chairman, Alan Cheng (鄭瑞賓), the company's primary focus is to strengthen its domestic market before gradually expanding overseas.

Plans include entering North American and Southeast Asian markets through direct operations or partnerships.