Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the advent of the Internet, began selling it primarily online.

Quisp and Quake were originally released in 1965 in the United States by the Quaker Oats Company and generally advertised together (during the same commercial) with their character mascots competing against each other.

In contrast, the more "earthy" Quake was portrayed as a tall, musclebound red-headed miner wearing blue pants, black work-boots, a red t-shirt emblazoned with a blue "Q", a yellow miner's helmet with a headlamp, a wristband on his right arm and a purple cape.

The competition reached its peak in 1972, when a series of commercials asked kids to vote for which cereal should remain on the shelves.

[4] Consumers were encouraged to visit the Quisp Web site to view animated endings to cartoons on the back of the cereal box.

The online Flash animation was produced by John Kricfalusi and Spümcø,[citation needed] featuring Quisp and his sidekick Quunchy (voiced by Corey Burton and Matt Danner, respectively).

[citation needed] Quaker Oats also sold Quisp directly to the public through an online store.