[2] The telenovela is written by Mauro Wilson, with the collaboration of Marcelo Gonçalves, Mariana Torres, and Rodrigo Salomão.

Paula (Giovanna Antonelli) is a fashionista businesswoman who owns a cosmetics company, and has a bad relationship with her daughter, Ingrid, because of her introspective way of life.

She is at war in business with Carmem, owner of a competitor company, who schemes to destroy her with the help of her lover Marcelo, who seduces Paula to spy on her.

Guilherme (Mateus Solano) is a successful surgeon who has dedicated his entire life to his job, forgetting about his family.

She gets into complicated romances with Guilherme and Gabriel, Carmem's son, besides Murilo being attracted to her, causing the envy of Vanda and Ingrid, who are both in love with him.