Quentin Fiore

[1][2] Fiore is noted especially by his designs of the 1960s, where he mixed text and images, different sizes of type and other unconventional devices to create dynamic pages that reflected the tumultuous spirit of the time.

[4] The style Fiore implemented in the book is a kinetic interpretation of the philosophy so that the complex ideas could be understandable to a visual audience.

The book received mixed reviews with its disregard of typographic rules, while others thought "it promoted illiteracy, encouraged drug use, it corrupted the morals of the American youth.

"[1] The initial print run by Bantam consisted of 5,000 paperback copies, with a hardbound edition from Random House.

The book was wildly successful with subsequent print runs and translations in German, Portuguese, Spanish, Japanese and Italian.