War and Peace in the Global Village is a 1968 book by Marshall McLuhan and Quentin Fiore.

It contains a collage of images and text that illustrates the effects of electronic media and new technology on man.

: Bantam, NY; reissued by Gingko Press, 2001 ISBN 1-58423-074-6), Joyce's Wake is claimed to be a gigantic cryptogram which reveals a cyclic pattern for the whole history of man through its Ten Thunders.

Each "thunder" below is a 100-character portmanteau of other words to create a statement he likens to an effect that each technology has on the society into which it is introduced.

McLuhan claims that the ten thunders in Wake represent different stages in the history of man:[1]