REO Speed Wagon

First introduced in 1915, production continued through at least 1953, and made REO (the initials of its founder, Ransom Eli Olds) one of the better-known manufacturers of commercial vehicles in America prior to World War II.

[1] Although the basic design and styling of the chassis remained consistent, the Speed Wagon was manufactured in a variety of configurations (pickup and panel truck, passenger bus) to serve as delivery, tow, dump, and fire trucks, as well as hearses and ambulances.

[3][4] The Speed Wagon used REO's "Gold Crown" series of engines, and was well regarded for power, durability, and quality.

[5] While REO produced some wagons based on its automobile chassis (the Model H) starting in 1908 and had organized a division to produce trucks in 1910 with success, the Speed Wagon's introduction in 1915 was a significant step and a sales success.

The rock and roll quintet REO Speedwagon took its name from this vehicle, which was, in turn, later adapted into a main character in JoJo's Bizarre Adventure.

Badge from a REO Speed Wagon Fire Truck
A REO Speed Wagon, from a 1917 advertisement
A REO Speed Wagon Fire Truck at Jack Daniel's Distillery, Lynchburg, Tennessee
1929 REO Speedwagon EX REO at the Iowa 80 Trucking Museum. 6 cylinder Flathead "Gold Comet", 4-speed transmission, Top speed of 35 MPH
REO Speed Wagon Truck 1939
1948, 2 1/2 ton REO Speed Wagon truck used to haul grain on the Camas Prairie , Idaho circa 1953