With about 3,300 stores, Rewe is the second largest food retailer in Germany behind EDEKA.

In 2011, the company started a delivery service with a test run in Frankfurt am Main, which was gradually expanded to locations throughout Germany.

With this approach, Rewe was a pioneer in online grocery delivery within Germany.

As of 2015, they have publicised plans for investing more heavily in their online presence.

FC Köln is sponsored by Rewe on their jerseys until the end of the 2020–21 season.