TV Paranaense was founded on 29 October 1960 by businessman Nagib Chede, being the first television station in the state of Paraná and broadcasting on Channel 12 in Curitiba, in addition to being affiliated with Emissoras Unidas.

[1] The inauguration took place at 7pm that day, with the presence of Archbishop Dom Manuel da Silveira d’Elboux and the then mayor Iberê de Mattos.

After the speech by the founder, Nagib Chede, an episode of the canned series Private Secretary was shown, being the first official program on TV Paranaense.

In 1969,[5] with the fierce competition from the two other stations, a crisis occurred that would culminate in the sale of controlling interest in the company to the lawyer Francisco Cunha Pereira Filho, director of the newspaper Gazeta do Povo, and to the bankers Edmundo Lemanski and Adolfo de Oliveira Franco Filho.

[4] With the acquisition, Francisco Cunha Pereira Filho transferred the station's headquarters to Castelo do Batel, the former residence of the former governor Moisés Lupion, [6] becoming a reference point in the capital for more than thirty years.