Radical trust is the confidence that any structured organization, such as a government, library, business, religion,[1] or museum, has in collaboration and empowerment within online communities.
Specifically, it pertains to the use of blogs, wiki and online social networking platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest.
The direction a library would take would be based on input provided by people through online communities.
Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions.
Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them.