It exists to maintain and build a strong and successful commercial radio industry.
The RAB works for the commercial success of radio, raising its profile with advertisers and agencies and helping them use the medium more effectively and creatively.
Tuning In is Radiocentre’s flagship event, with a focus on the latest developments and innovations in audio advertising.
Held in multiple cities across the UK, Tuning In has heard from John Cleese, Mel C, Alain de Botton, alongside radio personalities like Ronan Keating, Jordan North, Harriet Scott and more.
Led by Radiocentre in collaboration with The Royal Foundation's Heads Together initiative, the minute features His Royal Highness The Duke of Cambridge with recognisable voices from music, film, TV and sport, with 2020's edition including England football captain Harry Kane, singer-songwriter Dua Lipa, actor David Tennant and two-time heavyweight champion Anthony Joshua, as well as The Duchess of Cambridge for the first time.
Radiocentre works closely with Creative Access to try and improve the representation of young people from BAME backgrounds and those with a lower socioeconomic status, hosting radio masterclasses for Creative Access interns who are looking to start careers in radio and audio.
It operates an internet radio web tuner, a set of mobile phone apps, an in-car adaptor, and a growing range of integrations with other connected devices and platforms.