The flagship station of the format was WWTC (1280 AM) in Minneapolis, from where network programming originated at the former First Federal Bank building[2] in St. Louis Park at Minnesota State Highway 100 and Excelsior Boulevard.
At its height in 1996, Radio AAHS had 29 affiliates across the U.S. CBC founder Christopher Dahl had acquired WWTC in 1990 to create a format consisting largely of music for children,[3] specifically targeted at 5 to 10 year olds.
CBC and a music division of Time Warner Inc. launched a monthly magazine that included a CD in February 1995.
In a later lawsuit, CBC's lawyers detailed a deposition from eventual Radio Disney manager Scott McCarthy, who said that he instructed his staff to meet only certain contractual minimums.
[9] A sample hour of music early in 1995 included "I Just Can't Wait to Be King" (from The Lion King soundtrack) by Jason Weaver; "Don't Rock the Jukebox" by The Chipmunks and Alan Jackson; "Thank You" by Boyz II Men; "The Missing Parade" by Tom Chapin; "She Drives Me Crazy" by Kermit the Frog and Miss Piggy; and "Help!"
Programs like the Toy Talk Show were a model for the network for several years, where producers would create and deliver both content and sponsorships for their airtime.
With increased production costs, lackluster ratings and the juggernaut of Disney Radio attracting larger audiences and more sponsorship dollars, the shift away from original programming required the network to find an alternative approach to content creation.
As part of its expansion and vision, NetRadio was eager to attract a children's audience, due to the amount of advertising dollars that are spent on that demographic.
30 percent of the United States was served by the format by early 1995, and the hope was to cover nearly half the country by the end of the year.