She had numerous supporting roles on Indian television, with her portrayal of Dugba in the daily Hindi soap Saraswatichandra being one of the most remembered.
Due to repetitive roles and financial limitations in the Gujarati industry, she moved to Mumbai, where she took part in some Hindi television serials and live performances.
There she appeared in the lead role in the Gujarati-language TV drama, Moti Baa which was aired on ETV Gujarati.
She appeared as Rashmi Shekhar Nanavati in the Hindi serial Ek Mahal Ho Sapno Ka on Sony TV in 1999, which remains to date one of the most popular comedy-dramas on Indian television.
Shah is widely remembered for her role of Dugba in the romantic drama Saraswatichandra (2013–14),[1] which was based on a novel of the same name; as well her portrayal of Maasa in Diya Aur Baati Hum (2011–16), which remains one of the highet-rated shows on Indian television.